• by Steve McClellan  @mp_mcclellan, August 24, 2017

Air New Zealand launched its first global brand campaign today. Dubbed, A Better Way To Fly, the effort is designed to demonstrate how the airline remains focused on improving the in-flight experience with new products, services and innovations. The campaign was developed with Auckland ad agency True Unlimited and Sydney-based production house Plaza. 

The new campaign features “Pete”, a CGI character inspired by New Zealand’s national bird, the kiwi. Pete is voiced by New Zealand actor and Jurassic Park star Sam Neill (who also plays one of the passengers on an Air New Zealand aircraft featured in the campaign). Pete takes viewers on his in-flight journey to show a little bit of the experience passengers can expect when the fly Air New Zealand. 

Air New Zealand flies nonstop to Auckland from Vancouver, Los Angeles, San Francisco, Honolulu and Houston. 

Air New Zealand General Manager of Global Brand and Content Marketing Jodi Williams stated,  “With the help of Pete the kiwi, this new global brand campaign aims to convince North American travelers that Air New Zealand is A Better Way to Fly. We hope travelers interested in visiting New Zealand, Australia or London will choose us once they learn about the award-winning product and service we offer.” 

Have a look at the anchor spot in the campaign here.