The U.S Department of Health and Human Services' Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council and agency Campbell Ewald are using humor to raise awareness about the role father's play in the lives of their children. The #DadJokesRule public service campaign coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. The clips feature kids re-telling their favorite jokes and end by directing fathers to Fatherhood.gov where users will find tips, tools, information and jokes to help them get more involved …

Hasbro’s My Little Pony product line has launched a new effort from Grey New York, featuring a social experiment tied to the back-to-school season. A video of the experiment features meetings between kids and their best friend’s parents in a classroom setting, where the parents get to know their own children a little better by listening to what their best friends have to say about them. The main idea is to celebrate the power of friendship, part of the brand positioning of the My Little Pony line. The brand’s tagline is “Friendship is Magic. Grey went to a public …

Wrigley’s Orbit gum has launched a new set of ads that offer a fresh take on how a clean-feeling mouth can boost your confidence level. In a new iteration of the brand’s “Time to Shine” brand platform, which launched last year, ads showcase with humorous over-the-top scenarios the notion that confidence spikes when your mouth feels clean. In these cases (obviously) the kind of clean you get from chewing Orbit gum. BBDO offices Energy BBDO and CLM BBDO collaborated on the work. Debuting in the US is the spot :30 Robbery  with others to debut in other …

Dixie Ultra and agency Droga5 have launched another stunt-ad  via live stream broadcast in the ongoing "Dixie Ultra: Stress Tested" campaign to demonstrate how Dixie paper plates stand up to rigorous usage. In the "High Stakes" spot  a BBQ restaurant was physically raised more than 40 feet in the air. Waiters are seen delivering 20 plates of food in 40 minutes via a series of tightropes. The three-round stunt - hosted by TV personality Adam Richman - kicked off with 8 plates each with two pounds of vegetables at 15 feet elevation. The second round delivered seven plates with mac …

To coincide with August's National Eye Exam Month, pharmaceutical giant Allergan is encouraging Americans to get their eyes checked in order to combat preventable blindness. This is Allergan's first social campaign of its broader See America initiative. Working with agency Mission, the campaign features Baywatch actress Alexandra Daddario as she encourages social media users to  post a photo of their eyes using the hashtag #EyePic while tagging friends. For each post using #EyePic, See America will donate $10 to the American Foundation for the Blind. "Being that #EyePic is a social campaign, and Alexandra is a part of the health …

Chevrolet and its agency Commonwealth//McCann are launching the first brand campaign in Brazil promoting the Camaro Fifty, the 50th anniversary edition of the iconic muscle car.  The creative includes two high-performance stunts. One spot shows the car “blowing out” a candle in a giant cake, after leaping off a ramp at high speed over the cake. Another spot tracks a Camaro Fifty jumping from a moving truck (at high speed off a ramp) onto another moving truck, where it lands safely and just before toppling off the front of the trailer-truck’s roof. The ads run …

Dallas-based greenlight is giving back to its community through a pro bono project that lends its talents and expertise to Cafe Momentum, a nonprofit that serves as a restaurant and training facility for at-risk youth who have spent time in juvenile facilities. "We saw the opportunity to work with this brand and help it come to life in a way it hasn’t before," the agency stated. As part of its effort on the nonprofit’s behalf, the agency helped the group raise money with a mailer campaign.  The mailer tells the brand's story including images of Cafe Momentum’s recognizable staff. The …

BooneOakley is lending its talents to help the Atlanta-based  pizza chain Mellow Mushroom (MM) create a promotion—in the form of new menus--that "people would want to steal." Believing that a menu reflects the company's core identity, BooneOakley worked with five international artists with like-minded fantastical philosophies and styles. The 195-location chain has developed a reputation as  a kind of bohemian paradise after being co-founded by a couple of Southern hippies in 1974. “’These menus are a reflection of the art and design work seen in all Mellow Mushroom’s restaurants, where the imaginative décor suggests other worlds, celestial dynamics,"  the agency …

Southern New Hampshire University (SNHU) is working with new agency partner BBH NY to reach out to students whose next best educational option is nothing at all. For the initial launch phase, BBH NY provided creative direction for the campaign across all touch-points, including the digital ecosystem of website and online advertising as well as social support. Three new TV spots aim to highlight the power of education and the "grit and determination" within SNHU students. The "Forward" ad asks the question, “What would happen if everyone had equal access to education?” The other two spots - Break …

After deaths from the drug fentanyl rose 46% between 2015 and 2016, the Office of the Special Narcotics Prosecutor for the City of New York is introducing its first-ever PSA campaign. Developed by The BAM Connection, the “Fentanyl Kills” creative uses a mask as its central theme. In a video, people who cut the drugs wear a mask to protect themselves from the deadly effects so this theme is designed to serve as a thread throughout the piece, concluding with a drug user wearing an oxygen mask. The ads are distributed in both English and Spanish. …