Chevrolet and its agency Commonwealth//McCann are launching the first brand campaign in Brazil promoting the Camaro Fifty, the 50th anniversary edition of the iconic muscle car.
The creative includes two high-performance stunts. One spot shows the car “blowing out” a candle in a giant cake, after leaping off a ramp at high speed over the cake.
Another spot tracks a Camaro Fifty jumping from a moving truck (at high
speed off a ramp) onto another moving truck, where it lands safely and just before toppling off the front of the trailer-truck’s roof.
The ads run across Chevrolet’s official profiles online and via social media.