The Museum of Science and Industry, Chicago (MSI) is revealing the first phase of its new positioning by shifting from an "exhibit-first focus" to a "brand-first" consumer experience. Developed with VSA Partners, the “Long Live Curiosity" is designed to “inspire the inventive genius in everyone” by posing thought-provoking questions about everyday subjects. Rather than promote upcoming or featured attractions, the creative encourages broader introspection. The messaging also serves to communicate the uniquely immersive and tangible learning experiences offered at MSI that encourage visitors to touch and experiment with the exhibits. Bus shelter ads, for instance, ask "Who will be the …

StreetEasy and its agency Office of Baby, New York are expanding the real estate platform’s “Find Your Place” campaign across radio as part of its summer campaign. Ads will run on Spotify and Pandora, as well as on local NYC terrestrial stations. A print campaign rolled out in March, with the creative designed to showcase amenities and options available to buyers and renters. The ads show how life experiences can dictate what people want or need in a new home and how they can filter through available listings to pick and choose amenities. Among the filters highlighted are: “outdoor space,” “laundry …

Jack Link’s is out with a new campaign dubbed  “Versus” –from its agency Carmichael Lynch—that takes  a tongue-in-cheek approach to nutrition facts while illustrating the upside of portable protein snacks. A batch of new spots airing nationwide reprise the line “Beats the snack out of other snacks” and show the benefits of Jack Link’s Jerky in relationship to other snack options that are less portable and lower in protein.  In Protein Detector   a woman is shown using said device on snacks, to prove Jack Link’s Jerky beats the snack out of other snacks.  And Microscope  shows what …