• by Steve McClellan  @mp_mcclellan, August 15, 2017

Wrigley’s Orbit gum has launched a new set of ads that offer a fresh take on how a clean-feeling mouth can boost your confidence level.

In a new iteration of the brand’s “Time to Shine” brand platform, which launched last year, ads showcase with humorous over-the-top scenarios the notion that confidence spikes when your mouth feels clean. In these cases (obviously) the kind of clean you get from chewing Orbit gum.

BBDO offices Energy BBDO and CLM BBDO collaborated on the work.

Debuting in the US is the spot :30 Robbery  with others to debut in other regions later. All feature situations where “charming” protagonists use Orbit gum to harness their inner confidence to shine in unexpected ways.