A new animated film trailer for Lenovo's Legion brand of laptop computers is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership with bicoastal creative production company Gentleman Scholar.
In the film's action across 45 seconds, viewers first see a cloaked figure with its face appearing as the glowing Legion logo. In an abstract, darkened world, 3D grids and shapes transform into the distinct Lenovo Legion Laptop and its accessories. Stylishly relating the tale of the Legion from the collective point-of-view, the voiceover commentary states, "We don't just play the game. We live it," on its way to concluding, "We are Legion. Join us."
Have a look here.