Foot Locker Campaign Displays Inner Thoughts Of Victor Cruz

by Amy Corr @MediaPostOTL, September 30, 2015

Talk about awkward. Foot Locker launched a TV campaign starring two New York Giants football players -- and their inner thoughts. Victor Cruz runs into Odell Beckham Jr. at training camp, and it's the first time the pair has spoken since Cruz was sidelined with an injury and replaced by Beckham Jr. Cruz is polite, but his inner thoughts reveal that he's eager to take back his spot on the roster that Beckham Jr. successfully filled last year. The spot ends with viewers hearing the inner voice of Beckham Jr. -- who wonders why Cruz is acting so strange. At least these two can laugh all the way to bank about it. Watch it here, created by BBDO New York.

ad campaign, creative, football, tv

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