Major League Baseball and Barbasol have struck a sponsorship agreement that extends across ballparks, media and retail.
The new partnership kicks in with the beginning with the 2018 season, and Barbasol will highlight its product launches with integrated branding across baseball’s broadcast and digital platforms such as MLB Network and MLB.com, in addition to selling products featuring MLB branding at retail locations across the U.S.
As part of the agreement, select Barbasol products will feature the 2018 All-Star Game logo and baseball-themed designs to promote a special MLB sweepstakes at retail. Three million cans of Barbasol shaving cream with the All-Star logo will be available for purchase in retail locations around the U.S. On Opening Day — the first time since 1968 that every team across the Majors will open on the same date — Barbasol will also launch this enter-to-win sweepstakes. One lucky fan will received a trip to 2018 All-Star Week in Washington, D.C.
In addition to its MLB sponsorship, Barbasol will sponsor three MLB Clubs this year — the Baltimore Orioles, Cincinnati Reds and Cleveland Indians. The company has plans to expand the program with more Clubs in 2019.