• Nest To Debut Ad In Oscars That Taps Into Gender Debate
    Nest, the connected home technology platform is launching a campaign in this Sunday’s Oscar’s telecast to promote its newest product, Hello, a video camera doorbell.  The Oscars spot, from Deutsch, is titled “Prom Night” and addresses the topic of how men treat women in society, a topic that’s been widely debated and discussed in the aftermath of the Harvey Weinstein sexual harrassment scandal.  The ad tells the story of a parent teaching a teenager how to treat women (and everybody really) with respect, a value that begins at home.          
  • Live Life Without Compromise. In Des Moines
    Greater Des Moines (DSM), Iowa’s capital city, is seeking local ambassadors to sing its praises as part of its “Live Life Without Compromise” national campaign. The city's regional chamber of commerce, the Greater Des Moines Partnership worked with Compendium Partners and Trilix on the research, Applied Art & Technology to produce the videos and Register Media for the ad buy. The campaign centers around local engagement. "We need our residents to proudly share their [DSM] stories to keep our national buzz strong," says Mary Bontrager, executive vice president of talent development, GDMP. The city often lands on “Best Places To …
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