Just in time for K9 Veterans Day, which is today, pet treat brand Dingo and its agency, Rodgers Townsend, are introducing the “See Freedom Through Their Eyes” campaign.
The creative illustrates how dogs see shades of color.
In addition to distributing hand-sewn, commemorative flags to select fans, including one K9 handler during a service dog memorial, Dingo is primarily focusing on raising consumers' awareness of this day through digital engagement.
Facebook hosts the video as well as enables users to fly a virtual flag by updating their profile frame. The video is also on Dingo’s YouTube Channel and their website integrates the message as well.
This is the first time Dingo is supporting K9 Veterans Day with advertising.