• by Steve McClellan  @mp_mcclellan, November 27, 2017

The New York Lottery is out with a new campaign promoting its holiday scratch-off tickets, which are issued each November. 

The campaign, from McCann New York, is called “Bodega Cat,” and features, well, a bodega and the cat that lives there. The creative tells the story of a long journey the cat makes to bring a little cheer to its owner. 

Have a look here. 

This campaign runs through Dec. 24 in New York State and includes TV OOH, social media, print, radio, point-of-sale and other retail efforts. 

UM (media) and Momentum (Retail POS) were also involved in the campaign.