The New York Lottery is out with a new campaign promoting its holiday scratch-off tickets, which are issued each November.
The campaign, from McCann New York, is called “Bodega Cat,” and features, well, a bodega and the cat that lives there. The creative tells the story of a long journey the cat makes to bring a little cheer to its owner.
Have a look here.
This campaign runs through Dec. 24 in New York State and includes TV OOH, social media, print, radio, point-of-sale and other retail efforts.
UM (media) and Momentum (Retail POS) were also involved in the campaign.