• Spanish Lottery Shoots For The Stars
    The Spanish Lottery and Leo Burnett Madrid are introducing "Danielle", a short film to encourage people to participate in this year's Christmas lottery, which offers a prize considered the biggest in the world. The Spanish Lottery is a national tradition dating back to 1812.This annual tradition finds people coming together to “share” by purchasing tickets in groups with friends and family, and often, with their local community at neighborhood bars. Directed by Academy Award-winning director Alejandro Amenábar, “Danielle" introduces an interstellar visitor who unexpectedly lands on earth and meets Daniel, a tour guide from Madrid. The film is supported …
  • Mohegan Sun Creates Its First Branded Content Series
    Mohegan Sun is expanding the resort's traditional advertising strategy by introducing its first-ever branded content series. "We are advertising ourselves without advertising" says George Galinsky, senior vice president, marketing communications, Mohegan Gaming & Entertainment.  The “Back of House" online TV series is designed to provide "a glimpse of the behind-the-scene happenings" at the resort and casino destination. For instance, one episode explores the challenges of preparing for a meet-and-greet with "The Bachelorette," while others look at managing a Kenny Chesney concert and handing an after-party for DJ Khalid. Each focuses on a real Mohegan Sun …
  • Yoplait Expands Judgment-Free Zone For Moms
    Yoplait is partnering with 72andSunny New York, Mindshare, and Fast Horse to expand the  yogurt brand's "Mom On" campaign that addresses unwanted criticism moms receive. The campaign centers around 1-833-MOM-TIPS, a fully functional, sarcastic tip line that moms are encouraged to pass along to others. Callers are greeted with a male voice inviting people to select from a menu ranging from complaints about career choices to personal social media presence. Each prompt brings another level of judgment, such as food choices leading to whether the mom packs the right bento style box. It ultimately ends with the guide saying there …
  • Tennessee Tourism: Adding Some Color To The Fall For Those Who've Never Seen It
    VML is out with a poignant new fall foliage campaign for client Tennessee Tourism. The fall leafing season is a sight to behold as most of us know. It also happens to be a $1 billion industry in the U.S. But millions of American’s (one in 12 American men according to the agency) have never experienced the beauty of the season due to various forms of colorblindness. The agency set out to change that for the color blind who might be visiting Tennessee’s Great Smoky Mountains this fall with some help from EnChroma, a company that makes special lenses that …
  • OneSight Embarks On 'Victory' Campaign
    Advocacy group OneSight is partnering with creative agency Truth Collective and media partner Canvas Worldwide for a campaign to raise awareness and financial support for a project that provides glasses to those in need. The "Victory is in Sight" video highlights how OneSight helps people realize their potential with a pair of glasses. The video - set to upbeat music – explains how a pair of glasses can combat poverty, help deter illiteracy and other good things. The 30-second video runs in cinemas and online along with four 15-second 'Personal Victory' videos. There is also print, display, and …
  • Dashing In The Car: Big Lots Gets Real For The Holidays
    Big Lots is pivoting away from the typical holiday spot that paints an aspirational and often times unattainable holiday image to embrace perfectly imperfect moments of joy and togetherness. Developed with O’Keefe Reinhard & Paul (OKRP), the creative features customers celebrating the holidays while singing Three Dog Night's version of “Joy to the World.” “Our goal was to connect more emotionally with our core customer, who we refer to as ‘Jennifer,’" says Lisa Bachmann, executive vice president, chief merchandising and operating officer, Big Lots, adding that music has become a signature for the retailer, "enabling us to instantly connect with …
  • Jim Parsons Haunts LeBron James In New Intel Holiday Campaign
    For the first time, Intel's holiday advertising campaign is specifically encouraging gift-giving as opposed to merely wishing a happy holiday season with its latest campaign from mcgarrybowen. With a nod to the holiday classic, A Christmas Carol, Intel's 'The Ghost of Holiday Future"  features spokesperson Jim Parsons (as the ghost) and basketball star LeBron James, who is shown what his future will look like if he doesn't give his children a new computer to power the latest gadgets, like a virtual reality headset. The spot ends with a Best Buy deal offer. The media strategy covers traditional and digital channels.  The …
  • Graduate Hotels Hits The Road In Mutt Cutts Replica
    Graduate Hotels is traveling to college football games in a recreated model of the Mutt Cutts van from the 1994 Jim Carrey movie "Dumb and Dumber" to raise awareness for the boutique hotel chain. At each pit-stop, Graduate Hotels hosts a pop-up tailgate operated out of the dog-like Mutt Cutts van, which has been outfitted with Yeti coolers, a roll-out grill, music and corn hole boards. Food and beverages are available for purchase. Created in partnership with experiential agency OutCold, this mobile tailgate commenced in Ann Arbor, MI and includes stops at Lincoln, NE; Madison, WI; Oxford, MS and Athens, …
  • FanDuel Ventures Into Social Content
    After spending millions and millions of dollars on TV advertising over the past few years, FanDuel is venturing into social content for the first time and bypassing traditional ad agencies. Developed  with production shop Hanger Four, the “Day in the Life” digital series shows how fantasy football gives a lift to ESPN personality Adam Schefter as he goes about his day, accepting a package from a delivery man, getting a haircut, and receiving test results from a doctor. The spots include Schefter’s own dog  and his real-life barber, confirms  Kevin Hennessy, director of publicity, FanDuel. The four-episode series will live …
  • Freshpet Spoofs 'The Bachelor' In New Branded Content Series
    Freshpet is introducing “First, Date Dog” a seven-minute branded content series that plays off reality themed shows "The Bachelor" and "Love Connection." Content shop SoulPancake was responsible for the main creative, production, and distribution, while Generator Media + Analytics serves as the promotional media agency. Digital Surgeons is the digital creative agency and ICR is the PR agency. The concept introduces a single female flight attendant searching for love who goes on dates with three dogs, standing in for the men. Freshpet is briefly mentioned during a dinner scene where she feeds the dogs before enjoying her own meal. Have …
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