For the first time, Intel's holiday advertising campaign is specifically encouraging gift-giving as opposed to merely wishing a happy holiday season with its latest campaign from mcgarrybowen.
With a nod to the holiday classic, A Christmas Carol, Intel's 'The Ghost of Holiday Future" features spokesperson Jim Parsons (as the ghost) and basketball star LeBron James, who is shown what his future will look like if he doesn't give his children a new computer to power the latest gadgets, like a virtual reality headset. The spot ends with a Best Buy deal offer.
The media strategy covers traditional and digital channels. The campaign will run during high-profile TV programming, including "This Is Us," "Dancing with the Stars," and "The Today Show."
Intel will support this campaign with native, programmatic and social media.
Media shops Box and Fusion Media Group are also contributing to the campaign.