• NEW! Dream On: Steven Tyler To Star In Skittles' Super Bowl Ad
    With the Super Bowl only a couple of weeks away, it's time for the tease to the tease before the eventual early release of big game ads. Skittles is returning to the big game this year, having made its Super Bowl debut last year. Last year's big game spot involved arm wrestling and townspeople with one unusually strong arm. This year's spot will feature Steven Tyler, marking the first time the brand has featured a celebrity in its "Taste The Rainbow" TV spots. The 30-second ad will run in the second quarter and Tyler was ...
  • NEW! General Mills Debuts First Wave Of Updated Cereals Sans Artificial Colors And Flavors
    For marketers, 2016 seems to be the year of having adults relive their youth in one way or another. The latest brand to walk this line is General Mills. Apparently, all the sugary awesome cereals of our childhood were bad. That cannot be said for the current generation of kiddies. The company has vowed to make cereals free of artificial flavors and colors and the first wave of updated cereals -- Trix, Reese's Puffs, Cocoa Puffs, Golden Grahams, Chocolate Cheerios, Frosted Cheerios and Fruity Cheerios -- has hit store shelves. Supporting the launch is "Again," an ...
  • Canon Launches 'Rebel With A Cause,' Fulfills Items On People's Bucket List
    To celebrate the 25th anniversary of its EOS Rebel SLR camera, Canon launched "Rebel With A Cause," an ad campaign where modern-day rebels help others show their rebellious side. The debut video stars American daredevil Nik Wallenda as he visits a retirement home in Florida. He chats with two people who describe things they longed to do in their youth, but fear it's too late to do now. One woman wanted to ride in a race car, and a man wanted to fly as a fighter pilot. Proving that it's never too late, Wallenda made their ...
  • Autism Speaks Launches 'Jacob's Story'
    Autism Speaks and the Ad Council teamed up to build on the "Learn the Signs" campaign. The PSAs encourage parents to recognize and learn the early signs of autism by visiting the Autism Speaks website. "Jacob's Story" uses 3D and Stop-Motion Animation to illustrate his experience living with autism. Jacob didn't speak until he was four years old, which is how the story in the 75-second video begins. The animated scenes describe the signs of autism like lack of eye contact, sensitivity to light and delayed speech. The video ends with a glance at the ...
  • America's Best Contacts & Eyeglasses Debuts New Spokesanimal, The Owl
    America's Best Contacts & Eyeglasses launched its first campaign with a new spokesanimal: an owl. Needless to say, the first two ads are chock full of owl jokes. The bespectacled owl ambushes bespectacled strangers to inform them that they paid too much for their glasses. In "Keep Up," when man is stopped by the chatty owl, all he can muster up as a response is "who." No matter what the question, who is the response. By the end of the ad, even the owl has heard enough. See it here. In "Stop It," the owl ...
  • Scratchy App Lets Users Scratch To Win Gift Cards From Fave Brands
    Random iPhone App of the week: Like playing scratch-off lottery tickets but hate the mess afterwards? Check out Scratchy, a virtual scratch-off game that awards winners gift cards to their favorite brands. Scratchy was created to remedy the backlash against mobile advertising and challenges faced by ad-blocking technologies. When players sign up, they select 10 brands to follow. In beginning rounds, players scratch three of six tiles hoping to find 3-of-a-kind brand logos. Players can win direct rewards from $5 and up off purchases depending on the level they are playing. Gift cards are awarded from ...
  • NEW! Coke Ditches 'Open Happiness' For 'Taste The Feeling'
    Campaigns for adults looking to relive their carefree childhoods. Let's launch!
  • NEW! Colonel Sanders Travels The World To Find Nashville Hot Chicken
    Colonel Sanders traveled the world to find the best Nashville Hot Chicken. Too bad he didn't just start in Nashville. In one of two new ads from KFC, Colonel Sanders, played by Norm MacDonald, scours the globe for the perfect Nashville Hot Chicken to bring to his countless stores. He even has the pins on a map to prove it. In the end, the Colonel finds the best recipe in Nashville. See it here. In "Boardroom," the Colonel shows a slideshow from his trip to Nashville, documenting each step taken to find the chicken recipe. ...
  • NEW! AXE Replaces Bro Mentality With 'Find Your Magic'
    We're only two weeks into 2016, and I watched the first ad from AXE that I actually like. Is this a sign of the apocalypse? "Find Your Magic" is the brand's new positioning that promotes individuality and AXE's new range of male grooming products. Gone is the bro mentality and the feeling that you can smell too much AXE through your TV. A 60-second launch spot features a handful of regular guys with different, unique qualities. One guy has awesome red hair, while another owns his big nose. Another guy has amazing dance moves, while a ...
  • NEW! Celebrity Cruises Starts A Highbrow Game Of Marco Polo In Latest Ad Campaign
    Awaken your inner child by playing an adult version of Marco Polo. Celebrity Cruises launched "Modern Luxury Lives Here," the first work from the brand's new global agency, VB&P. The tagline, "Answer the call of modern luxury," encourages travelers to channel their inner child with an adult version of Marco Polo. Employees of Celebrity Cruises start the game by calling "Marco" and the viewer would expect anyone within earshot to answer "Polo." This is where the ad gets weird. People do answer the call and shout "Polo," but not current cruise attendees. There's a man in ...
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