Canon Launches 'Rebel With A Cause,' Fulfills Items On People's Bucket List

by Amy Corr @MediaPostOTL, January 20, 2016

To celebrate the 25th anniversary of its EOS Rebel SLR camera, Canon launched "Rebel With A Cause," an ad campaign where modern-day rebels help others show their rebellious side. The debut video stars American daredevil Nik Wallenda as he visits a retirement home in Florida. He chats with two people who describe things they longed to do in their youth, but fear it's too late to do now. One woman wanted to ride in a race car, and a man wanted to fly as a fighter pilot. Proving that it's never too late, Wallenda made their dreams come true, and those moments are captured in video shot on a EOS Rebel SLR camera. See it here, created by Grey New York.

ad campaign, cause-related, creative, video

Next story loading