America's Best Contacts & Eyeglasses Debuts New Spokesanimal, The Owl

by Amy Corr @MediaPostOTL, January 20, 2016

America's Best Contacts & Eyeglasses launched its first campaign with a new spokesanimal: an owl. Needless to say, the first two ads are chock full of owl jokes. The bespectacled owl ambushes bespectacled strangers to inform them that they paid too much for their glasses. In "Keep Up," when man is stopped by the chatty owl, all he can muster up as a response is "who." No matter what the question, who is the response. By the end of the ad, even the owl has heard enough. See it here. In "Stop It," the owl encounters a woman on a park bench and the same banter takes place. She tries to add one more owl pun and the bird replies: "Stop It." Watch it here. The Richards Group created the campaign.

ad campaign, creative, tv

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