• by Amy Corr  @MediaPostOTL, January 14, 2016

Awaken your inner child by playing an adult version of Marco Polo. Celebrity Cruises launched "Modern Luxury Lives Here," the first work from the brand's new global agency, VB&P. The tagline, "Answer the call of modern luxury," encourages travelers to channel their inner child with an adult version of Marco Polo. Employees of Celebrity Cruises start the game by calling "Marco" and the viewer would expect anyone within earshot to answer "Polo." This is where the ad gets weird. People do answer the call and shout "Polo," but not current cruise attendees. There's a man in the middle of a business pitch, a man alone in a coffee shop, a woman outside a newsstand, a man in bed and a guy in an elevator. They each heard the call and responded immediately, confusing themselves and those around them. See the ad here.