Autism Speaks Launches 'Jacob's Story'

by Amy Corr @MediaPostOTL, January 20, 2016

Autism Speaks and the Ad Council teamed up to build on the "Learn the Signs" campaign. The PSAs encourage parents to recognize and learn the early signs of autism by visiting the Autism Speaks website. "Jacob's Story" uses 3D and Stop-Motion Animation to illustrate his experience living with autism. Jacob didn't speak until he was four years old, which is how the story in the 75-second video begins. The animated scenes describe the signs of autism like lack of eye contact, sensitivity to light and delayed speech. The video ends with a glance at the real Jacob, who attends school and found his voice after his diagnosis. See it here, created by BBDO New York.

ad campaign, ad council, cause-related, tv

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