Autism Speaks and the
Ad Council teamed up to build
on the "Learn the Signs" campaign. The PSAs encourage parents to recognize and learn the early signs of autism by visiting the Autism Speaks
website. "Jacob's Story" uses 3D and Stop-Motion Animation to illustrate his experience living with autism. Jacob didn't speak until he
was four years old, which is how the story in the 75-second video begins. The animated scenes describe the signs of autism like lack of eye contact, sensitivity to light and delayed speech. The video
ends with a glance at the real Jacob, who attends school and found his voice after his diagnosis.
See it here, created by
BBDO New
York.
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