Outdoor clothing and sporting goods company, Marmot
, is launching its
first Super Bowl ad during the first half of the big game. The 30-second ad won't feature weekend warriors or extreme athletes. It will, however, showcase a sharp-dressed, adorable marmot. A series of
three 15-second ads are now running online, showing the marmot enjoying life outdoors. In one ad, marmot enjoys campfire marshmallows. Too bad his fur makes for sticky situations. See it here
. Another ad shows marmot peeing over a cliff,
while the final ad consists
of marmot and his human pal making dirt angels. Watch it here
created the campaign.