
Inventor and entrepreneur
Joy Mangano launched a TV spot to
promote Joy brand products hitting retail shelves like Bed Bath & Beyond, The Container Store, Macy's and Target. Typically available only on HSN, products like the Miracle Mop, Huggable Hangers,
My Little Steamer, Better Beauty Case, MemoryCloud Pillow and Forever Fragrant launched in retail outlets on Jan. 9. A 60-second spot "Joyful Expressions," is a light-hearted look at Mangano's
products and how they make tedious tasks a bit more bearable. Add dancers wearing colorful shirts and you can't help but smile at an ad promoting a mop and clothes steamer.
See it here, created by
Red Tettemer O'Connell + Partners.
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