I had an L.L. Bean
backpack back in the day, and it lasted for an
eternity. The brand launched a back-to-school campaign highlighting just how durable the company's backpacks can be, because kids will undoubtedly put their backpacks through the ringer. In the ad,
kids use their backpacks as bases in a baseball game and drag, drop and shove their backpacks in school. And don't forget playing tug-o-war with the family dog. The backpack will take it all and then
some. The spot, seen here
, is airing on The Weather Channel. Erwin Penland
created the campaign.