launched a contest on its website in which the
finalists -- 12 in all -- will compete to receive free rent for life. Only one winner for that. Contestants must write a review of their apartment on the company's website to enter. Supporting
the campaign is a TV campaign starring Jeff Goldblum as Brad Bellflower, the quirky Silicon Valley maverick and futurist behind Apartments.com. In "Rentless Future," a man, more than 200 years old,
describes how he won free rent for life from Apartments.com and, thanks to advances to modern medicine, he's still living large and rent-free. See
. "Contest" is just 15 seconds of Goldblum's character describing the contest and wondering whether the company is really offering such a large prize offering. Watch it here
created the campaign.