by Amy Corr on Jul 22, 1:54 PM
Random iPhone App of the week:David Wiesner teamed up with
Houghton Mifflin Harcourt to create a wordless children's book app that takes kids on a world-within-a-world fantasy adventure. "Spot" uses animation, atmospheric sounds and interactive elements to create an Inception-esque experience for four- to eight-year-olds that's never the same twice. The journey begins through a spot on a ladybug’s shell and continues by zooming in on random objects like a dust bunny or spot of mold.
Smashing Ideas created the app, which costs $4.99 in the App Store.
Download it here.
by Amy Corr on Jul 21, 3:29 PM
Boost Mobile pays homage to folks tethered to smart phones. Naked people jumping. Let's launch!
by Amy Corr on Jul 20, 4:14 PM
Airbnb launched a global campaign entitled "Is Mankind," running in the U.S., U.K. and Australia. The spot spot broke in the U.S. during last week's ESPY Awards, following Caitlin Jenner's acceptance of the Arthur Ashe Courage Award. In the spot, Angela Bassett serves as voiceover while viewers watch a curious young child slowly walking toward a window. "Sit at their tables so you can share their tastes. Sleep in their beds so you may know their dreams... Go see and find out just how kind the hes and shes of this mankind are," says Bassett.
by Amy Corr on Jul 17, 4:38 PM
If you've ever doubted the loyalty of gamers, check out these videos for Gears of War. Dedicated fans have placed their love for the franchise on their bodies, with tattoos that are undoubtedly worn out, since the game launched nine years ago. To celebrate Xbox launching a Gears of War Ultimate Edition on August 25, select fans were treated to a remastering of their Gears of War ink at Comic-Con by tattoo artist Steve Soto. The program, Gears Ink, first launched at E3 with a video that showcased four gamers having their tattoos remastered along with …
by Amy Corr on Jul 16, 4:52 PM
Love is
really in the air in a video promoting the latest season of
VH1's "Dating Naked: Playing for Keeps." Naked couples are jumping in slow motion, popping champagne bottles and spraying silly string at one another. Think Cirque du Soleil without the risk of major injury. The video ends with a close-up of each couple kissing and the tagline "Love is in the air." A floating pair of VH1-branded underwear closes the video,
seen here, and created by
Mistress. The second season of "Dating Naked: Playing for Keeps" premieres July 22 at 9pm ET.
by Amy Corr on Jul 15, 5:26 PM
This is not your mother's Coffee-Mate. To promote Coffee-Mate Natural Bliss, its line of all-natural coffee creamers, the brand launched a pop-up coffee shop, "Surprisingly Natural," with a cheeky way to draw traffic. Baristas, and even some patrons, went au naturel, wearing only body paint as curious consumers entered the coffee shop. Take note that all unsuspecting consumers have bulky jackets on and then there's everyone else... naked except for body paint. No one knows where to look and no one pays attention when a naked barista explains why she's naked. I …
by Amy Corr on Jul 15, 2:08 PM
Airbnb launched a print campaign in the
New York Times, Washington Post and
Wall Street Journal to promote the expansion of the home rental service into Cuba. The first ad likens the expansion to landing on the moon. The Cuban and United States flags are planted on the moon with copy stating: "One giant leap for man's kindness. The doors to 1,000 real Cuban homes are now open to you." See it
here. The second ad, seen
here, is the Cuban flag with an open door at the bottom.
TBWA\Chiat\Day LA created …
by Amy Corr on Jul 15, 2:08 PM
Here's a different way to advertise floors. Shaw Floors launched a sweet 60-second brand campaign that depicts family life from the point of view of Shaw Floors.
by Amy Corr on Jul 15, 2:08 PM
Who better to narrate a car ad dubbed "The Kings & Queens of America" than an actor who plays royalty in a hit HBO show? Peter Dinklage of "Game of Thrones" narrates the 60-second spot that promotes the 2015 Chrysler 300.
by Amy Corr on Jul 15, 2:08 PM
Random iPhone App of the week: AMC is safely turning regular folks into mobsters with its "Mobbed Up" app, promoting the series "The Making of the Mob: New York." The app allows users to take a selfie and edit the photo using period props, filters and textures taken from the show. Once users have created their portrait, they can share it via Facebook, Twitter and Instagram. It's a great way to let friends know who the kingpin in the relationship is. "The Making of The Mob: New York" is an eight-part series that begins in 1905 …
