• NEW! Oscar Mayer P3 Pranks Fitness Freaks Into Taking Fake Fitness Class: Friq
    How much do you love bacon? A campaign only teens can decipher. Let's launch!
  • NEW! In Geico Ad, Even Real Doctors Can't Remove Foreign Objects From Hasbro's Operation Guy
    Is there a doctor in the house? Any adult who fondly recalls playing the Hasbro game Operation as a kid will undoubtedly love the latest ad from Geico's "It's what you do campaign." The ad begins on a serious note, with an ER trauma unit prepping for an ill patient. The man has multiple foreign objects inside his body; the surgeon knows this will be a difficult case. When the surgeon tries to remove an object, viewers hear a loud buzzing. The camera pans out to show the patient is a life-sized version of the beloved …
  • NEW! Partnership For Drug-Free Kids Launches Emoji Campaign Only Teens Can Decipher
    Add emoji to the group of languages I can't understand. The Partnership for Drug-Free Kids launched a campaign using only emojis, so it's probably only understood by teenagers. The campaign, entitled #WeGotYou, consists of emoji sentences featured in digital out-of-home, cinema, mobile, social, pre-roll and print advertising. Each sentence is a hidden message that encourages teens to crack the code via a unique URL featured at the end of each ad. The campaign is part of the Partnership's Above the Influence teen program and tackles issues teenagers face like bullying, drugs, alcohol and sex. Horizon Media
  • NEW! Friends Pay Final Tribute To Scrapped Car In Nissan Sentra Ad
    Four friends and a junkyard funeral could be the name for this ad for the 2015 Nissan Sentra. In "Wake," four lifelong friends gather in a junkyard to send off a beloved, but old, Nissan Sentra, undoubtedly a place where memories were made and secrets shared. Before the old Sentra is crushed like a pancake, an older woman plays Miley Cyrus' "Wrecking Ball" on a keyboard. It's a somber moment until everyone realizes that life goes on and they need to get to work. The group drives off in a 2015 Sentra with Cyrus' song playing …
  • NEW! Taco Bell Joins Bacon Craze With Bacon Chalupa Campaign
    Taco Bell is promoting its new Bacon Club Chalupa with a TV and social media campaign that shows the extreme side of the crazy bacon bandwagon.  In the TV spot, a teenage boy rides a mall escalator as "Mad World" plays in the background. He is surrounded by faux bacon products, like bacologne, bacon shoes and bacon clothes. When he reaches the top of the escalator, he is greeted by a Taco Bell stand where he can buy the bacon he can actually eat. See it here. In a series of online and social media …
  • GE Launches 'Invention Donkey' -- Mini Animal That Grants Invention Wishes
    Small ideas can turn into something big -- just like GE's "Invention Donkey." The adorable animal is pint-sized but capable of granting large wishes, as long as the request is for an invention that doesn't exist. One man is visited by the invention donkey, but doesn't grasp the concept of what to ask for. He asks for items that already exist -- like DVDs, two best friends and an app. He then asks for something to help power the planet. The donkey goes back in time to describe all the planning, research and technology that goes …
  • Chevrolet Scores With 'Real People, Not Actors' Campaign
    Chevrolet launched "Real People, Not Actors," a series of amusing videos that begin as market research studies and end with amusing scenarios not typically found in consumer feedback settings. In the first video, the researcher asks consumers extremely personal questions, like if they pick their nose, their social security number, who the ugliest person in the room is and if they wear underwear. The purpose is to demonstrate how the 2015 Chevy Malibu sends car owners diagnostic email reminders when it's time for a tune-up. See it here. When a researcher asks folks to keep …
  • FirstBank Creates Browser Extension That Makes Pinterest Pages Look Manlier
    For the man who feels uncomfortable browsing Pinterest pages, FirstBank has a solution. The company is promoting "Mortgages Made Easy" brand positioning while considering that men buying their first home might need some DIY tips and ideas for decent bedding or kitchenware. "FirstBank presents Man-O-Flage your Pinterest page" takes place in a man's workshop, where the browser extension is explained. It's downloadable via Firefox and lets men put one of three skins on their browser: "Meats," "Power Tools" or "Sporting." Once downloaded, the skin allows just one Pinterest image at a time, the one under the …
  • Schick/Skintimate Partners With 'Pitch Perfect 2' For 'Ready, Shave, Shine'
    How did I miss this video when "Pitch Perfect 2" premiered? This video is so bad, it's good. Schick/Skintimate partnered with the movie to create "Ready, Shave, Shine," a music video featuring a sorority house of acapella singers who care so deeply about shaving and ladyscaping that they sing about it. A parodied version of the movie's "Bang, Bang" is all about smooth legs and shaming the sisters with porcupine legs. "I Love It" also gets the parody treatment, with the gals singing more about smooth legs and keeping the bikini presentable. See it here, …
  • NEW! Get Out The Map: Booking.com Encourages Travelers To Wing Everything But Lodging
    David Beckham goes #AllIn with Sprint. Road trip, anyone? Let's launch!
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