
Travelers, embrace your spontaneous side this summer by winging every aspect of your
vacation, except your lodging.
Booking.com launched "Wing It," a 30-second spot that follows friends on planes, trains and gassing up automobiles for an epic vacation. Old-school road
maps are dusted off and put to use while dirty dishes are left in the sink and washed -- or thrown away. "It's summer. Wing it," says the ad,
seen here, and created by
Wieden+Kennedy Amsterdam.