• by Amy Corr  @MediaPostOTL, July 8, 2015

For the man who feels uncomfortable browsing Pinterest pages, FirstBank has a solution. The company is promoting "Mortgages Made Easy" brand positioning while considering that men buying their first home might need some DIY tips and ideas for decent bedding or kitchenware. "FirstBank presents Man-O-Flage your Pinterest page" takes place in a man's workshop, where the browser extension is explained. It's downloadable via Firefox and lets men put one of three skins on their browser: "Meats," "Power Tools" or "Sporting." Once downloaded, the skin allows just one Pinterest image at a time, the one under the cursor, to show. Other photos are replaced by pictures of raw beef, drill bits, or a fly tackle box. Watch the video here and visit the Man-O-Flage site here. TDA_Boulder created the campaign.