• NEW! Road Trip In Honda Pilot Results In Three Generations Singing Weezer
    Honda has launched a pair of TV spots promoting its 2016 Pilot using CG animation and a classic Weezer song. The first ad takes the Pilot through both real-life situations and CG special effects to demonstrate Pilot's ability to roll with weather and terrain conditions. In "Even Better," a girl plays Weezer's "Buddy Holly" on her iPhone piano app, and within seconds, each member of the three-generation family sings a line from the hit song.
  • NEW! Man Treats Beloved Dog To 'Dream Weekend' In Subaru Ad
    Subaru launched an adorably sweet TV spot that highlights the bond between a man and his aging dog. "Dream Weekend" is a road trip between man and his aging best friend in a 2016 Subaru Impreza. The pair cross off activities on the dog's bucket list, like playing with an endless supply of tennis balls, tracking down an old girlfriend, chewing a fancy shoe, eating a steak and lounging at the beach. The spot is set to "I've Loved You All Over The World" by Willie Nelson. See it here. "Dream Weekend" is part of …
  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan
    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for himself, and the throngs of fans that follow him throughout the ad. Beckham visits each of Sprint's competitors: AT&T, Verizon and T-Mobile, looking for a decent phone plan that won't break the bank. Each brand advertises one price and then tacks on additional fees. Beckham don't …
  • Subaru Impreza Can Handle Potholes And A-holes
    Just how much can the Subaru Impreza handle? Think rough terrain, bad weather, bad drivers and distracted pedestrians. Various Impreza owners are shown during happy moments and fits of rage.
  • UTEC Develops Billboard That Creates Pollution-Free Food In Peru
    UTEC (University of Engineering & Technology) used engineering to solve a contamination problem in the Bujama region of Peru. Irrigation comes from local rivers, but these rivers are contaminated with arsenic, lead or cadmium, which then seeps into nearby farmland and crops. The university created an "Air Orchard" billboard that grows pollution-free lettuce using irrigated moisture from the air. The billboard consists of 10 large dehumidifiers that carry water through a series of tubes coated in nutrients. The PVC tubes reflect the sun's rays and boost photosynthesis. The result is 2,800 heads of lettuce that are …
  • National Park Foundation Launches 'Find Your Park' Campaign
    To support the National Park Service centennial in 2016, the NPS and the National Park Foundation has launched a 60-second TV spot called "Find Your Park." Beautiful shots of birds, trees, mountains and oceans are shown throughout the ad, which then pays tribute to important historical figures like Harriet Tubman, Thomas Edison, and Abraham Lincoln.
  • Telmar Updates Its Keystone Cross-Media App
    Random iPhone App of the week: Media planning software company Telmar updated its Keystone Cross-Media app that gives advertisers media planning access anywhere. Keystone users are now able to analyze advertising options using the latest information on the delivery and usage of media. The app is available on all Apple devices, including the Apple Watch. Telmar clients will get Keystone as part of their service package, while a standard version is available for $199.99 in the App Store. Download it here.
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