Airbnb Launches Print Campaign Promoting Expansion To Cuba

by Amy Corr @MediaPostOTL, July 15, 2015

Airbnb launched a print campaign in the New York Times, Washington Post and Wall Street Journal to promote the expansion of the home rental service into Cuba. The first ad likens the expansion to landing on the moon. The Cuban and United States flags are planted on the moon with copy stating: "One giant leap for man's kindness. The doors to 1,000 real Cuban homes are now open to you." See it here. The second ad, seen here, is the Cuban flag with an open door at the bottom. TBWA\Chiat\Day LA created the campaign.

ad campaign, creative, print

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