NEW! Kindness Is Universal In Airbnb's 'Mankind' Ad

by Amy Corr @MediaPostOTL, July 20, 2015

Airbnb launched a global campaign entitled "Is Mankind," running in the U.S., U.K. and Australia. The spot spot broke in the U.S. during last week's ESPY Awards, following Caitlin Jenner's acceptance of the Arthur Ashe Courage Award. In the spot, Angela Bassett serves as voiceover while viewers watch a curious young child slowly walking toward a window. "Sit at their tables so you can share their tastes. Sleep in their beds so you may know their dreams... Go see and find out just how kind the hes and shes of this mankind are," says Bassett. Watch it here. TWBA/Chiat/Day created the campaign, Starcom handled the media buy and Lance Acord directed the spot.

ad campaign, creative, tv

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