NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women

by Amy Corr @MediaPostOTL, July 30, 2015

Nestle's Lean Cuisine is continuing its rebranding campaign with the first of a series of online videos that celebrate phenomenal women. The first person highlighted is a young maternity nurse from Boston, who rides motorcycles, works the night shift and knits. Whatever she does, she goes all in. She also stocks the hospital freezer with Lean Cuisines for quick nourishment so she can get back to more important things, like helping expectant moms safely deliver their babies. The video ends with a call for additional nominees, so if you know a badass, phenomenal woman, Lean Cuisine wants you to nominate her. See the video here, created by Grey New York.

ad campaign, creative, food, tv

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