, dubbed an "ancestral" dog food line
from Merrick Pet Care, launched an online video where the pet food was tested -- but not by dogs. No, the brand went a step further and performed a taste test using dog's ancestors, wolves, as
subjects. The taste test took place in the Colorado Rockies with two bowls of dog food and infrared cameras. The wolves devoured the Merrick dog food. If I was a wild animal, I don't think I'd be
picky. The spot ends with a wolf howling next to the Merrick bowl and the tagline: "Wolf-tested. Dog-approved." Talk about timing. See it
created the campaign.