The new campaign by the Institute of Management Accountants attempts to make the dull topic of accounting education enjoyable.
The campaign, developed with The Gate | New York, utilizes television, print, digital, social media and search-engine marketing, including six TV spots. It emphasizes that accounting and finance professionals who earn their IMA certification are better positioned to advance their careers.
One spot shows a group of accountants shrinking under a table because they are unsure of
their opinions, due to their lack of credentials. Another ad shows a frustrating woman banging her head against the table as she
is handed another boring task.
The TV spots are running during late-night programming, on programmatic and connected TV platforms.