If real-time news was printed on paper towels and dispensed from corporate bathrooms, malls and cinemas, would you use more paper towels than usual? To drive website traffic to Mexico's largest free newspaper, Mas por Mas
, FCB Mexico
created some smart paper bowl dispensers that printed the latest news posted on Mas pro Mas' website. Along with the news, each paper towel had a QR code printed on it for users to connect to the site. See the dispensers in action here
. My favorite snippet shows two women reading a handful ...