• by Amy Corr  @MediaPostOTL, May 16, 2014

With upscale bowling brands gaining in popularity, are the days of slipping your feet into gross, used-by-countless-people bowling shoes a thing of the past? I don't know, but one thing's for sure: Bowlmor AMF launched a TV campaign that makes bowling look fun, sexy and scandalous. And I bet it's cheaper than a weekend in Vegas. This also marks the first national television ad for a bowling alley brand since the 1970s. "Bowling Makes Saturday Night More Fun" features reactions from people as their typical Saturday night activities, like going to the movies, the mall or a nightclub, are interrupted by human-sized bowling pins and a ball. Strangers are recruited and whisked away into a party limo, and let off at the local bowling alley. The ad, seen here, is running on MTV, TLC, Comedy Central, TruTV, E! and Spike TV. Concept Farm created the ad, directed by Josh Ruben and Vincent Peone.