NEW! Alton Towers Resort Launches Campaign Through Child's Eyes

by Amy Corr @MediaPostOTL, May 21, 2014

Alton Towers has launched a TV campaign targeting parents with young families that promotes the May 24 launch of CBeebies Land. Created by TBWA/Manchester, the ad combines both the adult and kids' worlds by bringing CBeebies Land and its characters to life, as seen through a child's eyes. While a family of four takes a serious picture outside of Alton Towers, CBeebies characters are brought to life, photobombing the surprised family and leading them to CBeebies Land. Kids can play with their favorite CBeebies characters, visit interactive play areas and hop on rides. All in all, a pretty good day. See it here.

ad campaign, creative, international, tv

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