
Remember last year when
Nissan teamed up with
Amazon.com to deliver a Nissan Versa Note in a giant Amazon box? The pair teamed up again this year to promote the
Nissan
Rogue, this time using a big locker. The locker is smack-dab in the heart of San Francisco, and when passersby tweet, comment or post photos about the locker using the hashtag #GiantLocker,
they earn a code that opens one of the locker doors, unveiling various prizes. One person's code will open a door and win a Nissan Rogue. Participants can follow the giant locker on Facebook
(Facebook.com/NissanRogue) or search for the hashtag #GiantLocker on Twitter and Instagram.
TBWA\Chiat\Day LA created the campaign.
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