P&G, DoorDash, and Redner’s Markets have created a co-branded retail media campaign on MessageWrap conveyor belt wraps at Redner’s 44 store checkouts. The in-store and retail-integrated digital platforms provide direct access to customers.
The MessageWraps feature P&G’s brands Tide, Bounty, Febreze, Dawn, Charmin, and Cascade, with product images scrolling across as the conveyor belt rolls.
DoorDash is featured with a mobile-integrated offer to skip the checkout line altogether while shopping at Redner’s.
The campaign was created in-house by the retailers. MessageWraps creates 20 square feet of moving billboard in the highest traffic area of the store. Redner’s has measured MessageWrap’s awareness among shoppers at 93%, with comparable recall and influence.
“MessageWrap is the perfect solution for our co-branded campaigns in partnership with our brand partners, as it provides a value-added checkout experience for our customers, while promoting the shared interests of our leading brands and initiatives,” said Eric White, director of marketing and communications of Redner’s Markets.
Nathan Vanderploeg, CEO of MessageWrap, added: “The MessageWrap checkout experience is the perfect place to bridge the in-store experience to online, with both the retailers’ mobile apps, as well as the brands’ digital presence.”
Redner's has stores in Eastern Pennsylvania, Maryland and Delaware.