• by Larissa Faw , April 15, 2021

Kraft Mayo is introducing its first new advertising since 2017 with luscious product shots of large sandwiches adorned with heaping doses of mayonnaise.

The “Mayo of Mayonnaise” campaign, representing the first work with Wieden + Kennedy NY, acknowledges the condiment’s divisiveness by celebrating those who enjoy it by encouraging sandwich lovers to lay the mayo on thick. 

Ads are running on platforms including Facebook, Instagram, Twitter, Reddit, Pinterest and YouTube. The campaign also appears also across digital OOH, drive-in movies and other channels.