Fellowes is launching a campaign coinciding with the return to offices and schools to support its commercial-grade air purification products.
The creative, developed with O’Keefe
Reinhard & Paul, poses the “Is work ready for us?” question to state its indoor air quality systems are superior. The advertising
features the musical lyrics of the song "Back in the Saddle," while the voiceover is delivered directly from Fellowes 4th generation CEO John Fellowes.
The :30 and :15 spots are featured across television, social and digital, and run in various local markets through mid-June 2021, including Boston, Charlotte, Chicago, Minneapolis, Raleigh, San Diego, San Francisco, and Seattle.