Ritz Crackers Says We Can All 'Agree' On Delicious Taste

Ritz has launched a new brand platform and its first UK campaign in years.

ELVIS handled creative for the “One Thing We Can All Agree On” work. In the UK, the product is largely associated with Christmas. The campaign’s focus is to make it more than a seasonal buy.

Spots suggest the one point of agreement on is the delicious cracker. Three ads push the harmony theme: There is no argument about the satisfaction in a Ritz to enhance snacks. 

The campaign is streaming on Facebook, Instagram and Twitter.

Carat handled media buying and planning.

ELVIS has also done work for Odeon Cinemas, Cadbury, OREO, BirdsEye and Honda.



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