• by Steve McClellan  @mp_mcclellan, August 8, 2022

Nonprofit organization MY FAVE FIVE has relaunched its mental wellness app with a new look, tone and feel. Empower did the branding work and PR pro bono.

The purpose of the app is to help individuals identify, connect, and build relationships with people already in their life who they feel comfortable talking to about day-to-day challenges, or in a time of need. 

Users can build a trusted network of up to five people who agree to be accessible for them morning, noon, or night. The app is available on Google Play and the App Store.

According to the W orld Health Organization there has been a 25% increase in prevalence of anxiety and depression triggered by the COVID-19 pandemic with isolation, loneliness and financial woes at the top of the list of contributing factors. The report also notes that young people are disproportionally at risk of self-harming behaviors.

Designed with prevention in mind, the app was developed by Gina Marek who was inspired to create the app after losing her teenage son to suicide. 

“We have networks to help us maneuver through our careers, why not have one to help us maneuver through life's challenges?” stated Marek. The MY FAVE FIVE app reduces the stigma and anxiety of reaching out for help, helps individuals develop healthy coping skills, and leverages technology in a way that seamlessly intersects with people’s lives.”