The National Highway Traffic Safety
launched a 60-second ad
to combat texting and driving. "Don't Let an Emoji Ruin Your Life" targets Millennials and
illustrates how one split second can change your life forever. A girl with an emoji face wakes up and heads to high school. Her emoji face changes from asleep to sad, nervous and crying in the school
bathroom. The kids are looking at her strangely, but it's not because of her emoji face. Viewers see a flashback of the girl texting and driving with her boyfriend in the passenger seat as they're hit
hard by another car. The Tombras Group
created the campaign.