• NEW! Gillette Shows Gritty Side To Olympic Training
    Gillette launched "Perfect Isn't Pretty," a three-minute video starring Olympic athletes and their far-from-perfect lives. A 60-second version of the ad will run throughout the Summer Olympics on NBC. The video stars Olympic swimmer Ning Zetao from China, cyclist Andy Tennant from the U.K., Brazilian soccer player Neymar Jr. and decathlete Ashton Eaton from the U.S. Each athlete works hard, leaving little room for a personal life. Tennant argues with a girlfriend about training schedules; Neymar Jr. would rather spend time with his child, but falls asleep on the couch post-workout. My favorite shot …
  • NEW! Coca-Cola Exudes 'Gold Feelings' In Olympic-Themed Ad
    Just in time for the Olympic games, Coca-Cola launched a 60-second spot that answers the question: "What does gold feel like?" Judging by the reactions of athletes when they found out they came in first, it feels pretty good. The experience is also similar to drinking Coca-Cola with your friends. Or so the ad goes. "Gold Feelings" not only shows athletes' emotional reactions, it also features quotes from them. Look for taekwondo star Jade Jones, water polo player Petar Muslim and hurdler Sally Pearson throughout the ad. What didn't exactly mesh with those athlete …
  • GSP Launches Anti-Trump Campaign, 'Our America'
    Goodby Silverstein & Partners launched "Our America," a 45-second spot that encourages people to vote in November. It shows Donald Trump behind a podium, opening a bottle of water and spilling its contents while a serious voiceover speaks to viewers: "Our president is not an entertainer. Our president is not a clown. Our president is the leader of the free world, the Commander in Chief, in charge of our nuclear arsenal." The spot ends with Trump making faces to the microphone as the voiceover reminds viewers that the rest of the world will be …
  • What Is Transhumance? There's An App For That
    Vodafone Romania wants to prove that its mobile service is great whether you're in a city or on a mountain. The brand launched the TranshumApp, which also brings to light a dying tradition: Transhumance, a seasonal movement where shepherds transfer their sheep from high mountains to plains. The app pits regular folks against shepherds on their 300-km journey, in a race to see who moves farther and fastest on any given day. The app works like a regular fitness app, tracking a person's steps and comparing it to the activity of the shepherd. …
  • The Sound Of Silence Signals Something Bad In Gears Of War 4 Trailer
    Gamers are eagerly awaiting the release of Gears of War 4 this fall, so here's a preview of what to expect. At the conclusion of Gears of War 3, franchise hero Marcus Fenix wondered what tomorrow would bring, and what a world free of war would resemble. A 60-second trailer, set to a haunting version of "Sound of Silence," passes the legacy of the Fenix family from father to son, showing the story of two tomorrows. The first is a few years before war, where Marcus, his wife Anya and young son JD live …
  • Jason Statham Breaks Up Mundane In LG's 'Word Of Play'
    I still get a kick out of this Jason Statham ad for LG Mobile, no matter how many times I've seen it. The "Life's Good When You Play More" brand platform supports the LG G5 modular smartphone, which means no one will ever look up from their smartphone ever again. And this was launched pre-Pokemon. "World of Play" is a 60-second spot that stars the hunky action hero navigating a surreal world. Not only does Statham play himself, he plays almost every other character in the ad, from aggressive subway riders and a baby …
  • NEW! Choose Your Own Food Adventure With President Cheese YouTube Campaign
    Billboards help combat Zika virus. Jack Daniels launches VR campaign. Let's launch!
  • NEW! Billboards In Brazil Help Combat Zika Virus
    With the Olympics weeks away, this concept should be on every street corner. The Zika virus has become a global epidemic and Brazilian agency NBS, along with Posterscope, came up with a unique way to rid cities of the Aedes Aegypti mosquito that carries the virus. The Mosquito Killer Billboard is an outdoor panel with technology that attracts and kills mosquitoes. Inside the panel are solutions containing lactic acid – which reproduces the smell of human sweat – and CO2, which replicates human breathing. When combined, a mosquito thinks a human is nearby and …
  • NEW! Mysterious Tourism Campaign Asks Travelers: 'Where Am I?'
    The Ontario Tourism Marketing Partnership Corporation launched a tourism campaign that began with a riddle. "Where Am I?" targets residents of Ontario and Montreal, and showcases lesser-known areas of Ontario devoid of landmarks and popular attractions. Created by FCB Toronto, the campaign began with a TV spot in English and French that was unbranded and featured lakes, mountains, churches, street music and roller derby. Sounds good to me. "More water than land. Fewer people than trees. Where am I?" teased the ad, which drove viewers to www.whereami.com. Prior to the reveal, the site …
  • NEW! Jack Daniel's Launches Virtual Reality Campaign
    The Jack Daniel Distillery launched a 360-degree virtual reality video to celebrate the brand's 150th anniversary. The allows viewers to feel like they're in Lynchburg at the distillery. A voiceover narrates the history behind the Jack Daniel's brand and takes fans to the cave spring hollow,  the rick yard -- where sugar maple ricks are burnt down for use in the whiskey's charcoal mellowing process -- and to the top of the barrel house with Master Distiller Jeff Arnett. The video can be found on YouTube 360 and Facebook 360. VR Goggles will be …
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