• NEW! Reebok Launches #PerfectNever, Starring Ronda Rousey
    Nobody's perfect, so quit placing unnecessary pressure upon yourself. Reebok launched a great campaign starring Ronda Rousey. The UFC fighter's undefeated streak ended last November in a brutal loss -- a bitter pill to swallow for a person who used to say she would retire undefeated. The 30-second ad captures Rousey's softer side, while also highlighting how badass she continues to be. #PerfectNever celebrates imperfection. Sometimes failure makes you a better, stronger, more determined person. "Here's the thing about being perfect," says Rousey. "Perfect never gets truly tested," she says while walking in a …
  • Spotify Launches Quirky Ad Campaign
    Spotify launched a brand campaign that pairs memorable songs with current pop culture happenings. Take the presidential election, for starters. The brand's first ad shows a couple in a truck with their house attached, driving to a new location, as Flo Rida's "My House" plays. For those potentially leaving the country later this year, Spotify has a playlist for you. Did you know that Pope Francis released a rock album? It's what one group of nuns listen to as they're preparing a church for services. Remember "The NeverEnding Story?" Of …
  • IMG Academy Launches Campaign Targeting 'Unmotivated Teens'
    IMG Academy, a boarding school and sports training destination in Bradenton, Fla., launched "Tomorrow is Ours," a great 2:15 video targeting the "lazy" generation of youth. The video shows how dedicated young athletes are to improving their game. Action shots of runners, basketball players, golfers and tennis stars in the making are coupled with a voiceover describing how kids these days are lazy, lack drive and motivation, yet still want success. These kids work hard, train hard and motivate themselves to get the job done. "Keep Talking. Tomorrow Is Ours," closes the ad, created …
  • Memsaver App Syncs Favorite Apps, Platforms In One Place
    Random App of the week: Is there too much white noise in your digital life? Ha. Memsaver is an app that helps users organize their digital chaos by putting their favorite files and social feeds in one place. The app lets users cherry-pick their top emails, social media posts, photos and files before storing them in a private content hub. Users can then choose to edit, curate and share them if they choose. Memsaver currently synchronizes 12 apps: Facebook, Twitter, Instagram, Flickr, Soundcloud, YouTube, Tumblr, Google Drive, Gmail, Dropbox, Vimeo and Evernote. The app is …
  • Pandora Launches Latest Ad Under 'The Next Song Matters' Umbrella
    Breaking news: music is powerful and emotional. It can make you happy, sad, angry, pensive. For the next part of its "The Next Song Matters" campaign, Pandora played a song and asked music lovers, "How does this song make you feel?" The best part of the ad is that viewers can't hear the song each person is listening to, leaving them to determine the type of song that's heard based upon a person's reaction. This is the first time Pandora launched a campaign sans music or musicians. See it here, created by twofifteenmccann.
  • NEW! Bryce Harper Is A 'Numbers' Man In Under Armour Ad
    Stoli wants Millennial men to drink what they want. Chipotle launches a love story. Let's launch!
  • NEW! Geico Launches Pirate, Beachy Campaigns
    Geico launched a pair of TV under different brand taglines. The first ad falls under the "It's What You Do" message and stars a pirate about to make an enemy walk the plank. Whatever the pirate says, his faithful parrot mimics. The parrot then went off-script, reciting things his master has said before, about hiding gold from his unintelligent crew. The crew soon turns on the pirate and some lucky soul avoided the plank walk. The next ad falls under "More, More, More" and features two dads building sandcastles with their kids. One …
  • NEW! Venmo Hacked By WATERisLIFE For A Good Cause
    How do you advertise on a platform that doesn't allow advertising? You hack it... for a good cause. WATERisLIFE, a charity that provides clean drinking water to countries in need, and its agency Deutsch, hacked Venmo, a digital wallet where users can exchange payments with friends. The Venmo Micro Hack was conceived as a way to show Millennials that donating to charity can be simple and possible without an enormous ad budget. On July 4, Deutsch monitored Venmo's public global news feed, determined what people were paying for, clicked their name, sent them a micro …
  • NEW! Love Takes Time In New Chipotle Video
    Love, like an E. coli outbreak, hurts. Chipotle launched an animated video, "A Love Story," starring Ivan and Evie, two young entrepreneurs with passions for their businesses -- and, deep down, one another. The 4:15 video follows the pair beginning in childhood, when the two had competing drink stands. Either you like fresh-squeezed lemonade or fresh-squeezed orange juice. When one business excelled, the other had to come up with extreme ways to bring in traffic, which meant neighborhood advertising, bigger signs and additional products that had nothing to do with the original business plan. Next …
  • NEW! Stoli To Millennial Men: #DrinkWhatYouWant
    Millennial men of the world, don't feel pressured to drink craft beer when you really want a fruity drink that doesn't taste like gasoline. Stoli Vodka launched #DrinkWhatYouWant, a digital campaign running through the summer that pushes back at stereotypes via an Instagram campaign, online video and website. In a 90-second online video, one confident man has no problem drinking a blueberry cocktail in a mason jar. He travels through seas of men in a bar, all drinking the same thing: a craft beer or bourbon. Rather than join the crowd, our guy stands …
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