• Missing Come Back To Life On Social Media In Amnesty International Campaign
    Carne Lima, part of WPP, created a digital campaign for Amnesty International that brought missing people back to life via social media. In Peru, thousands of people have gone missing during the fight against terrorism. The Peruvian government refused to accept the UN regulation Against Forced Disappearance, which acknowledged the missing and would compensate their families. "The Last Message" was created with permission of the missing people's families. Facebook and Twitter pages were made in the names of those missing with a plea to sign the UN petition and force the government to accept the …
  • Nike Goes Inside Turkish Locker Room For Inspirational Half-Time Speech
    Running throughout the European Championships, Nike created an inspirational ad that brings fans inside the locker room of the Turkish national team for a half-time speech by their captain, Arda Turan. The ad is part of the brand's global "Spark Brilliance" campaign. In his riveting speech, Turan urges his team to never give up. Losing isn't what's bad -- it's when you give up that hurts individuals and the team as a whole. He tells the team to work hard for the young kids who idolize and watch the players, dreaming their own dreams of …
  • Nike France Running 'Fais Briller Le Jeu' Throughout European Championships
    In another ad running throughout the European Championships, Nike launched "Spark Brilliance," or as the French say: "Fais Briller Le Jeu." The 90-second ad follows the progress of French soccer player Blaise Matuidi. You've seen that spark of fire -- the motivation someone needs to stay focused and driven to follow through on a dream. For Matuidi, the spark that motivated him came from watching Jay Jay Okocha. Viewers watch a young Matuidi work hard, play harder, fall down and get back up again. His training and perseverance paid off, and now Matuidi is …
  • Lil' Dicky Is Frugal, Eats At Carl's Jr., Hardee's
    I'm officially old because I've never heard of rapper Lil Dicky and his penchant for being frugal. He stars in an ad for Carl’s Jr. and Hardee's promoting a $4 Real Deal, which includes a spicy chicken sandwich, a double cheeseburger, small fries and a drink. In the ad, Lil Dicky parodies the lavish spending in rap videos while enjoying the combo meal. He uses a leaf-blower to circulate money, caresses piggy banks and sits in a pool of pennies, arguing that the only thing more ridiculous than his actions is the $4 Real …
  • NEW! USA Swimming Campaign Shows Elite Athletes Before They Were Famous
    Old Spice wants your five-year plan. Nike soccer sparks brilliance. Let's launch!
  • NEW! Jordan Spieth Makes Most Of Rain Delay In Coca-Cola Ad
    Heavy rain delayed the filming of golfer Jordan Spieth's Coca-Cola ad, and being cooped up in a trailer made him stir-crazy. Spieth got creative in his small quarters, drinking a few Cokes and making putts and shots that put us sub-par golfers to shame. One particular shot turned on the radio, aptly playing Missy Elliott's "I Can't Stand the Rain." If there's a hole or round object inside the trailer, Spieth will flawlessly make a golf ball fit, even if it's a halved avocado. The spot ends with Spieth hitting a shot from inside …
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