• by Amy Corr  @MediaPostOTL, July 6, 2016

In another ad running throughout the European Championships, Nike launched "Spark Brilliance," or as the French say: "Fais Briller Le Jeu." The 90-second ad follows the progress of French soccer player Blaise Matuidi. You've seen that spark of fire -- the motivation someone needs to stay focused and driven to follow through on a dream. For Matuidi, the spark that motivated him came from watching Jay Jay Okocha. Viewers watch a young Matuidi work hard, play harder, fall down and get back up again. His training and perseverance paid off, and now Matuidi is an inspiration to youngsters watching him, not to mention artists and designers. Wieden+Kennedy Amsterdam created the campaign.