NEW! USA Swimming Campaign Shows Elite Athletes Before They Were Famous

by Amy Corr @MediaPostOTL, July 5, 2016

USA Swimming launched a sweet TV campaign that coincided with U.S. Olympic swim trials in an effort to attract more young swimmers to the sport. The 60-second spot, part of the #SwinUnited campaign, uses real home video footage of Olympians Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky as kids competing in their first swim meets. Before they made it big, they were all just a bunch of youngsters having a blast in the pool and hamming it up for the camera. "Before we were winners, we were all beginners," closes the ad, created by Colle+McVoy.

ad campaign, creative, olympics, sports, tv

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