IMG Academy Launches Campaign Targeting 'Unmotivated Teens'

by Amy Corr @MediaPostOTL, July 13, 2016

IMG Academy, a boarding school and sports training destination in Bradenton, Fla., launched "Tomorrow is Ours," a great 2:15 video targeting the "lazy" generation of youth. The video shows how dedicated young athletes are to improving their game. Action shots of runners, basketball players, golfers and tennis stars in the making are coupled with a voiceover describing how kids these days are lazy, lack drive and motivation, yet still want success. These kids work hard, train hard and motivate themselves to get the job done. "Keep Talking. Tomorrow Is Ours," closes the ad, created by Droga5.

ad campaign, sports, teens

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