launched a trio of TV ads set to
run throughout the golf season and starring Jason Day, Sergio Garcia and Dustin Johnson. These athletes work hard and are motivated by their naysayers. Jason Day
doesn't want to win just one major, he wants to win everything. Sergio Garcia
works extra hard when he thinks of the haters who tell him that his best playing days are behind him. Dustin Johnson
is a little more zen,
talking about challenges in life and how to handle them. Each player is "Geared for More." Venables Bell
created the campaign.