To mark its 70th anniversary, flavored milk drink brand Nesquik is hosting a pop-up activation in Los Angeles this week. The Nesquik Milk Stop will feature highlights from the brand’s history including a collection of past ads and related marketing activities.
The brand debuted in 1948 and its iconic jingle was a staple in kid’s programming (and some older-skewing shows) in the 1950’s and 60’s via sponsorships on series like “The Mighty Mouse Playhouse,” “The Lone Ranger” and “The Jackie Gleeson Show.”
The brand has had a number of makeovers throughout the years and numerous brand extensions. The Nestle Quik Bunny debuted in 1973. The speedy rabbit was known for its inability to drink Quik slowly.
In more recent decades, the brand has sponsored NASCAR and introduced protein- and calcium-fortified products and other new variations.